Privacy Policy

Introduction

YETI operates this store and website, including related information, content, features, tools, products, and services, to provide customers with a secure and convenient online shopping experience (the "Services").

YETI is powered by Shopify, which provides the ecommerce platform that enables us to operate our online store.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our Services, place an order, communicate with us, or otherwise interact with our store.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and how your information may be collected, used, and disclosed as described below.

Personal Information We Collect

Personal information refers to information that identifies, relates to, describes, or can reasonably be associated with an individual.

Depending on how you interact with our Services and applicable laws, we may collect:

Contact information, including name, billing address, shipping address, phone number, and email address.
Transaction information, including products viewed, items added to cart, purchases, returns, exchanges, cancellations, and order history.
Payment information processed through Shopify and authorized payment providers.
Account information, including login credentials, preferences, and settings when applicable.
Communication information, including messages submitted through customer support.
Device and usage information, including browser type, IP address, device information, cookies, browsing activity, and website interactions.

Sources of Personal Information

We may collect personal information from:

Information you provide directly when placing orders, creating accounts, or contacting us.
Automatic collection through cookies, analytics tools, and website technologies.
Shopify, payment providers, shipping partners, and other service providers.
Third-party partners where permitted by applicable laws.

How We Use Personal Information

We may use personal information to:

Process and fulfill orders.
Process payments and complete transactions.
Provide shipping updates, delivery tracking, returns, and exchanges.
Respond to customer service inquiries.
Improve our website, products, and customer experience.
Protect our website, prevent fraud, and maintain security.
Provide marketing communications where permitted by applicable laws.
Meet legal and regulatory requirements.

How We Share Personal Information

We may share personal information with trusted service providers and partners, including:

Shopify and ecommerce service providers.
Payment processors.
Shipping carriers and fulfillment partners.
Analytics and advertising providers.
Customer support providers.
Professional service providers.
Government authorities when required by law.

We may also disclose information as necessary during business transactions, legal proceedings, or to protect our rights, customers, and services.

Relationship With Shopify

Our online store is hosted by Shopify.

Shopify processes certain personal information required to provide ecommerce services, maintain platform security, process transactions, and improve its services.

Information submitted through our store may be processed by Shopify and other service providers in different locations as necessary to operate our business.

For more information about Shopify's privacy practices, please review Shopify's Consumer Privacy Policy.

Cookies and Advertising

We use cookies and similar technologies to operate our website, remember customer preferences, analyze website performance, prevent fraud, and improve the shopping experience.

We may use advertising services, including Google Ads, remarketing tools, and conversion tracking where permitted by applicable laws.

You may manage cookie preferences through your browser or device settings.

Your Privacy Rights

Depending on applicable privacy laws, including CCPA, CPRA, and other applicable U.S. state privacy laws, you may have rights to:

Request access to personal information.
Request correction of inaccurate personal information.
Request deletion of personal information.
Request data portability.
Opt out of certain data sharing or targeted advertising activities.

Privacy requests may be submitted using the contact information provided below.

We may verify your identity before completing certain requests as required by applicable law.

Global Privacy Control (GPC)

Where required by applicable law, we recognize valid Global Privacy Control signals as opt-out requests for the browser or device providing the signal.

Data Security and Retention

We use reasonable administrative, technical, and organizational measures to protect personal information.

However, no online system can guarantee complete security.

We retain personal information only as necessary for order processing, customer service, business operations, legal compliance, dispute resolution, and security purposes.